No, women are not stupid.
Reuters reports that ASDA, Britain’s second-biggest food retailer and a Wal-Mart subsidiary, announced yesterday that it will end “one of the last prejudices” by charging the same rate across cup sizes for any given model of brassiere. Perhaps the store’s intentions are well-aligned in aiming to reduce the disparity between the financial burdens placed on women of varying ’sizes,’ but it seems to me but another swift sleight-of-hand distracting the universe from the ways in which women—as opposed to men—are socially encouraged (if not fully obliged) to spend an absurdly higher amount of money on beauty and sexual vanity products.
Examining just the Georges line sold by ASDA, bra prices range from £4-16 (appx. $8-32), which remain modest when compared to typical US prices for lingerie available at such outlets as Victoria’s Secret and Frederick’s of Hollywood. A comparable men’s product sold under the George brand offers six pairs of briefs or four pairs of boxers for $15.34.
Justice? Let’s not even get started on the thong business. Our solution? Bruno Banani for everyone.
January 29, 2008 at 5:51 pm
[...] animanachronism wrote an interesting post today onHere’s a quick excerptReuters reports that ASDA, Britain’s second-biggest food retailer and a Wal-Mart subsidiary, announced yesterday that it will end “one of the last prejudices” by charging the same rate across cup sizes for any given model of brassiere. Perhaps the store’s intentions are well-aligned in aiming to reduce the disparity between the financial burdens placed on women of varying ’sizes,’ but it seems to me but another swift sleight-of-hand distracting the universe from the ways in which women—as opposed to men—are socially encouraged (if not fully obliged) to spend an absurdly higher amount of money on beauty and sexual vanity products. Examining just the Georges line sold by ASDA, bra prices range from £4-16 (appx. $8-32), which remain modest when compared to typical US prices for lingerie available at such outlets as Victoria’s Secret and Frederick’s of Hollywood. A comparable men’s product sold under the George brand offers six pairs of […] [...]
January 29, 2008 at 7:55 pm
[...] Here they are under intense pressure to increase revenues and the damn British women have demanded special treatment. …charging the same rate across cup sizes for any given model of brassiere. Perhaps [...]